Pretty well written article by Gary Wolf in WIRED magazine.  He takes the athiests to task in a few places,  although I don’t agree with some of his assessments.  Still,  a good read.  Good summary and interviews of these “prominent athiests”. 

Wolf says these guys could be called “evangelistic athiests”, since they propose not tolerance, but rejection of religion.

Source: Wired News: Battle of the New Atheism