Theological Community, EcoTheology, The Church, The World, The Blogosphere

Trust Quotes #9: Chris Brogan

June 01, 2010 By: Theoblogical Category: Theoblogical

My biggest peeve in perusing the daily, hourly, constant stream of Social Media (Twitter in particular)  is the barrage of self-promotion that most organizations think is “doing Social Media”.  If I weren’t committed to trying to lend my voice and my skills to helping the church understand and utilize Social Media* ,  I would have unfollowed a lot of “church” orgs because they seem to know little else than talking about themselves constantly.  Chris Brogan, author of Trust Agents and Social Media 101,  and widely considered to be the number one “Social Media Guru”,  also sounds this theme.  Before him,  10 years ago,  The Cluetrain Manifesto authors told us this,  back in the day when blogs were “the tool” that most defined Social Media.

In all cases, we all believe that beating people over the head with your needs and desires to sell products or services isn’t a successful strategy any longer. We look to build relationship-based selling models, such that we turn audience into community, and we guard our relationship with our community as an asset, every bit as much as we guard our trade secrets.

My personal definition? Be helpful. The way I built my own personal brand was delivering information that others could use to improve their own lot in life. And I promote others at least 12 times as much as I promote my own stuff on various social networks.

via Trust Quotes #9: Chris Brogan.

What’s that?  “.. promote others at least 12 times as much as I promote my own stuff on various social networks” ?

Have your own voice (that was “Cluetrain” terminology).  Marketing speak turns people off.  How do we convince people that our community has something for them?  I think perhaps it has to do with listening to what THEY are talking about.  NOT trying to steer the conversation.  Not trying to SET the content of the conversation.  It has to do with HELPING them find resources that are of apparent interest to THEM.

So take heed,  church organizations.  When 99% of your tweets and Facebook messages are promoting YOUR content,  YOUR events,  and YOUR products,  you come off as blind and deaf to the audience.

(* and whatever name it may take on down the road….”Social Media” has been around for 20 years….it’s just the capabilities of the medium that have evolved.  Computer Mediated Communication, Virtual Community,  Online Community, it all seeks to describe the experience of connecting to people via the network.  The Internet finally connected most of these networks together, and the value of the network experienced explosive growth.)

Gillmor Gang is Great Stuff @stevegillmor @scobleizer @kevinmarks @arrington #wiredchurch #smchurch

January 18, 2010 By: Theoblogical Category: Theoblogical

I just got through watching an archived episode of The Gillmor Gang from this past October (here),  and the discussion was about mostly Twitter data and interface (and a little Friend Feed thrown in). The guests were Loic Le Meur of Seesmic,  Laura Fitten founder of (a “Twitter app store” among other things)  and John Borthwick of BetaWorks (Tweetdeck is one of their products). 

This show has consistently been extremely interesting to me.  These guys (Gillmor, Marks, Scoble, Arrington,  and their guests) are articulate, technically insightful,  and very user-aware in terms of feature usage.  They also are very insightful about what is happening in the industry,  and what companies are good at,  and what they’re not so good at.  I anticipate viewing quite a few more of the archived shows they aired before I started watching in November. 

I wish the church communicators were having these kinds of conversations,  and talking about the kind of conversations we want to enable,  and who’s doing helpful stuff in terms of apps that would help us achieve the kinds of conversations we need to be having. 

Irritating Tweets and Geopocketing @gavoweb @chrisbrogan #wiredchurch

January 06, 2010 By: Theoblogical Category: Theoblogical

This morning @Gavoweb tweeted a link to an article called “What You Need to Stop Tweeting About “ (ref  .  One of those items : “The Conference or Event You’re At”.  This could likely be extended,  for most folks,  to “where you’re at”,  because people who aren’t near you “couldn’t give a crap”.   Chris Brogan posted “When Twitter Gets Cool Again” (link below the quote)


This got me thinking: if I could “pocket” my data, restrict certain tweets to certain geographies on the OUTBOUND side of Twitter, then that’d be neat. I mean, most smartphone apps of Twitter have my location. What if they could say to the API, “Only send this to people within 25 miles of this location?”

Then, at CES, I could opt for “geopocketed” tweets, so that you don’t get bored to death about hearing where I am, who I’m meeting up with, etc, but then I can tweet to the “unlocal” people the “news” that I find. See where I’m going?

Geopocketing- When Twitter Gets Cool Again

This could also be a new feature for foursquare,  since we are already getting inundated with posts about where someone is in California or France,  and how they just “unlocked the badge” or “just became mayor”.  Such are the things with which we are seemingly stuck until features like Chris suggests are implemented. 

The “What You Need to Stop Tweeting About “ post is largely a product of a lack of location specific stuff  (but there’s still a problem—what if the target users are out of town,  but they are interested in what you’re doing “back home”—- the locales need to be tied to “home” rather than locale at any given moment.  Or these tweets are sent only to friends we follow, so that the whole follower list doesn’t get them.

The reality right now is,  twitter is a social circle,  and there will be chatter that we just need to ignore,  like we do everyday,  even if we are outwardly giving the socially acceptable “courteous” responses.   Quit expecting others to consider everyone in the world when they twitter.  Else,  I’m afraid we’d throw out significant pieces of the “baby” with the “bathwater”.  Much of Twitter’s allure is hearing select pieces of “first reactions”,  which are usually honest,  and often funny.   Other times,  NOT.  But hey,  such is Twitter.  It’s a microcosm of the world in general. 

Blogs are still important #smchurch #wiredchurch @scobleizer #twit

January 02, 2010 By: Theoblogical Category: Theoblogical

Leo on are talking about how blogs are being used less and less,  but Scoble says something that to me and a whole lot of folks is pretty obvious:  Every now and then you have something you want to say that takes more than 140 characters.  For me,  that’s most things.  If I do more than just link to something or say a quick “That’s cool”,  I do a blog post,  title it to fit into a Tweet (along with its appropriate hashtags),  add the usual blog tags,  and the blog posts it as a tweet that links to the blog post. 

Have we gotten so “micro” that we forego much of any elaboration?  This is really bad when we consider the Twittersphere as a content connector for the church.  Also for those of us at all interested in the sociological/theological implications of immersive techno-communications. 

I need to check if archives these shows.  I want to be able to refer back to this discussion as it took place on

The problem with Twitter and conversation #smchurch #wiredchurch @chrisbrogan

December 28, 2009 By: Theoblogical Category: Theoblogical

Chris Brogan tweeted this yesterday:

Dear @stoweboyd : I miss you writing a blog instead of 2 or 3 sentences. Come back soon. about 23 hours ago from Seesmic

Twitter / Chris Brogan: Dear @stoweboyd : I miss y …

The link above is to the Twitter entry…..I re-tweeted a few minutes ago that this highlights the problem of Twitter and “conversation”.   Twitter is,  or seems to me to be a NOTIFICATION of conversation,   aside from its role as a pointer to worthy items of note.  So many tweets are disconnected from their natural flow (the context) that would enable other readers to enjoy the humor,  or see the significance in the larger conversation from which it sprung.  The Twitter clients are maturing,  but the path back to the original flow is not always an easy find. 

Chris is encouraging his friend to not let Twitter drown out his capacity to more fully express himself.  This is precisely why I was not enamored with Twitter early on.  I saw this abandonment of better conversations and self-expression by really good writer/bloggers who I now dearly miss. I have experienced the “joy” of Twitter to be sure, but I still begrudge it for the same reason that Chris seems to do here.   That is why,  early on,  I installed Twitter tools in my WordPress installation.  I hope to see the integration continue to deepen (like with comments for instance;   a way to get blog comments to become tweets that point back to the post from which they sprung.  And vice-versa:  That comments given via Twitter as retweets or replies be pulled into the blog comment thread.   And I all for the expansion of the idea of twitter metadata that allows twitter clients to easily recover the larger context of the lone tweet that is disconnected from its original inspiration for the twitter user who happens upon it.