Once again, Doc is absolutely right. Search Engines are thinking like businesses wanting to sell you something. I see wanna be businesses on Twitter doing similar things, trying to enlist me or my money in something they deduce is something of interest to me because I included a particular word in a tweet.
Google’s mission of “organizing all the world’s information†is still satisfied. The problem is that most of that information — at least on the Web — is about selling something.
Doc Searls Weblog · Same old blog, brand new place
Here’s something else I want to enable churches and their information agencies to do: Be able to listen. I don’t want a search bot being that listening apparatus. I want people to UNDERSTAND what I am communicating. I am seeking conversation. So are many others. Even a link to a page on the site run by the one responding (or having a “social media expert†respond) is not the conversation I seek. I want a conversational mode surrounded by those good links that actual people recommend as something which addresses a subject well. So there is a community of conversation AND aggregation, and a recognition that the aggregation is not full of links from within a silo (otherwise the very idea of “aggregation†really goes out the window)